As senior vice president and general manager of Adobe’s Omniture Business Unit, Brad Rencher is passionate about helping businesses achieve their goals by harnessing the power of data. Under Rencher’s leadership, the Omniture business processes more than 1.5 trillion transactions for its customers every quarter – providing customer insights that power smarter decisions for many of the world’s top brands. To advance Adobe’s Online Marketing Suite, Rencher drives product innovation and strategic direction of the company’s online marketing, advertising and data analytics initiatives including an increasing focus on exploding areas such as mobile and social media.
Rencher joined Omniture Inc. in January 2008, and held various positions with the company before its acquisition by Adobe in 2009. He managed daily operations and the integration of the Omniture business into the Adobe organization before being promoted to run the business unit in July 2010. Rencher also played a key leadership role in the evolution of the Online Marketing Suite through the acquisitions of Demdex, Mercado, Offermatica and Visual Sciences.
Prior to joining the company, Rencher worked at Morgan Stanley as part of the technology investment banking team. In addition to the Omniture initial public offering and equity financings, he executed mergers and acquisitions and capital market financings for leading technology clients including Cisco Systems, Hewlett-Packard, Oracle, Polycom and Successfactors.
Rencher holds a bachelor’s degree in finance from Brigham Young University and master’s degree in business administration from the Kellogg School of Management, Northwestern University.
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