Jack Tretton, President & CEO, Sony Computer Entertainment of America

Jack Tretton ( Sony Computer Entertainment of America (SCEA)), Jane McGonigal (Social Chocolate)
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Jack Tretton, President & CEO, Sony Computer Entertainment of America (SCEA).

Photo of Jack Tretton

Jack Tretton

Sony Computer Entertainment of America (SCEA)

Jack Tretton brings to his position more than 25 years of consumer product experience, including over two decades of direct experience in the videogame industry. As an industry veteran, Tretton provides a wealth of corporate business experience, including finance, marketing, merchandising, operations, product development, and sales. Tretton has been with Sony Computer Entertainment America since its inception, when he joined in 1995 as director of sales.

As one of the founding members of the executive team, Tretton has worked vigorously to make all PlayStation® platforms best sellers in North America. Tretton has played a pivotal role in launching groundbreaking platforms in North America, including the PS One®, PlayStation®2, PSP® (PlayStation®Portable), PLAYSTATION®3 and the PlayStation®Network. During his tenure, Tretton has also been responsible for achieving several industry milestones, such as the industry-first of surpassing 50 million units of the PlayStation®2 in North America.

In a move designed to strategically position the company for future success, Tretton was promoted to president and CEO in November 2006. In his new role, Tretton is responsible for the day-to-day management of the company’s operations, including licensing, third party relations, business development, strategic planning, first party product development, marketing, sales, finance, human resources and the online network business group. In tandem with his current role, Tretton will continue to serve as a corporate executive officer of Sony Computer Entertainment Inc., the group’s parent company.

Prior to joining Sony Computer Entertainment America, Tretton worked for JVC Musical Industries, an international publisher of videogames, where he served as general manager directing the company’s sales, product development, marketing, finance and operation efforts. From 1986 to 1991, Tretton held numerous of senior positions, including vice president of sales with Activision, an international publisher of interactive software. He also held marketing research and sales positions with Majers Corporation and Duracell, U.S.A. Tretton received his Bachelor of Science degree from Providence College.

Tretton received his Bachelor of Science degree from Providence College.

Photo of Jane McGonigal

Jane McGonigal

Social Chocolate

Jane is the New York Times bestselling author of Reality is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Press, 2011) — and currently serves as the Creative Director for Social Chocolate, where she is making games powered by the science of positive emotion and social connection. She believes game designers are on a humanitarian mission — and her #1 goal in life is to see a game developer win a Nobel Peace Prize. She has created and deployed award-winning games and secret missions in more than 30 countries on six continents, for partners such as the American Heart Association, the International Olympics Committee, the World Bank Institute, and the New York Public Library. She specializes in games that challenge players to tackle real-world problems, such as poverty, hunger and climate change, through planetary-scale collaboration. Her best-known work includes EVOKE, Superstruct, World Without Oil, Cruel 2 B Kind, and The Lost Ring. These games have been featured in The New York Times, Wired, and The Economist, and on MTV, CNN, and NPR.

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