High Order Bit

Alison Lewis (The Coca-Cola Company)
High Order Bit
Location: Grand Ballroom
Presentation: High Order Bit Presentation 6 [PPTX]
Average rating: ***..
(3.50, 4 ratings)

Alison Lewis, Chief Marketing Officer, Coca-Cola.

Photo of Alison Lewis

Alison Lewis

The Coca-Cola Company

Alison Lewis is the Senior Vice President, Marketing for the North America Division at The Coca-Cola Company. Alison has oversight for the marketing teams designed to grow brand and customer value and ultimately achieve the overall profit and growth goals for the company. In this role, Alison delivers Consumer & Shopper Insights, Integrated Marketing Communication, Sports & Entertainment Partnerships, Innovation & Digital Platforms and African American & Hispanic Marketing across the company. This includes responsibility for leading the advertising, media, digital, entertainment and sports marketing partnerships including, NASCAR, PGA, Olympics, NBA, American Idol, OSCARS and many others across movies, music, television and sports.

Alison has over 20 years of experience in food and beverages. Prior to her current role, Alison was President & General Manager for Odwalla Inc., a natural health beverage company that is a wholly owned subsidiary of The Coca-Cola Company.

Her extensive career with The Coca-Cola Company began in 1996 when she joined the company as Senior Brand Manager, Diet Coke. She subsequently moved on to lead the Diet & Adult brand portfolio and then returned to her homeland of Canada to lead marketing. In 2002, Alison moved back to Atlanta to lead the Sprite & Flavors business unit and eventually rising to Senior Vice President, Integrated Marketing.

Before joining Coca-Cola, Alison spent six years in various brand management positions at Kraft. Ms. Lewis holds a Bachelor of Commerce degree from Queen’s University in Kingston, Ontario. She also serves as a Board Trustee of the National 4-H Council, chairing the Board Governance Committee.

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Comments

Jason Winder
10/19/2011 10:21am PDT

Yay, commercials…for some reason I really want a coke right now.

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