PR Opportunities: Web 2.0 Summit 2011

The Web 2.0 Summit PR staff has created several PR opportunities to help maximize exposure for sponsors at Web 2.0 Summit and can also provide sponsors with PR recommendations, as well as a list of preregistered media and analysts who will be attending the event. All of these services are included at no additional charge with Web 2.0 Summit sponsorship.

Consider the various ways that Web 2.0 Summit sponsors can leverage the event to drive your company's PR goals:

PR Strategy and Counsel

The Web 2.0 PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Web 2.0 Summit that will be of interest to your company.

Access to Influential Industry Media at the Web 2.0 Summit

Contact information for all press, analysts, and bloggers attending Web 2.0 Summit will be available only for sponsors. Beginning September 19, 2011, this information will be available for download from the Sponsor Resource Center. Access to the media list gives sponsors the opportunity to set up on-site interviews and meetings prior to the event. Please note: the press list is only available to sponsor contacts, not to third party PR firms.

Press, analyst, and blogger attendance will be limited to the industry’s top influencers from publications, websites and research analyst firms. The press list will grow in the weeks before Web 2.0 Summit, as many press prefer to register at the last minute. Each press and analyst application is carefully screened to ensure that only the most qualified media with the most relevance to your company and the Internet industry attend Web 2.0 Summit.

Publicity for Your Announcement of a New Product or Service at Web 2.0 Summit

Web 2.0 Summit offers an amazing audience to target for your company's announcement. Making an announcement at Web 2.0 Summit is a great way to connect with a diverse Internet industry audience. Attendees will include a blend of entrepreneurial innovators in the Internet economy space along with technologists, financiers, analysts and senior-level executives at large companies.

With the high caliber of press, analysts, and bloggers in attendance at Web 2.0 Summit, we encourage you to make the most of this opportunity by making an announcement or launching a product at the Web 2.0 Summit.

Web 2.0 Summit Executive Quote for your Release

If you'd like to add a quote from our Conference Chair, John Battelle, for your release, send your release to Natalia Wodecki (nwodecki@techweb.com), along with a suggested quote for approval.

Meeting Room for Press Briefings

Limited meeting space at Web 2.0 Summit will be available for sponsor press and analyst briefings during the conference. You are limited to half-hour or hour blocks, using no more than two hours per day. You may reserve the room onsite on the Media Meeting Room's sign-up sheet.

Sponsor Press Collateral Area

Sponsors can also leave press kits in the Summit media center for press to access. Press kits can be dropped off at the Web 2.0 Summit media center at The Palace Hotel beginning on October 17, 2011.

For more information on how PR can help you at the Web 2.0 Summit, contact Natalia Wodecki at nwodecki@techweb.com or (415) 947-6762 or Joylyn Tanner at jtanner@techweb.com or (415) 947-6319.