When the People Control the Media

Luke Beatty (Yahoo!)
Location: Sea Cliff

The media industry has historically been controlled by a small number of large institutions, with many of the most important decisions made by only a handful of people. But things have changed. New platforms have given consumers a voice, and an instant audience. What does this shift in control mean to the consumers interested in covering the topics that matter to them? And in the process, what controls are being given back to individual content producers?

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Luke Beatty

Yahoo!

Luke is a Vice President and General Manager of Associated Content form Yahoo!, which he founded in 2005, was acquired by Yahoo! 2010. Associated Content is known as the web’s first crowd sourced media platform. Prior to founding Associated Content, Luke was the VP of Business Development at WAND, a leading developer of media search and advertising taxonomies technologies. Luke is recognized for his expertise in social media collection and distribution platforms, online advertising models and digital media trends. In 2007, Luke was selected as one of the Business Journal’s “40 under 40.” Among other advisory roles, he serves on the board of directors of Publish2, a next-generation platform for journalists. Luke is an avid fly fisherman, youth lacrosse coach and sits on the Board of Directors for the Denver Sports Commission. He holds a bachelor’s degree from Connecticut College and a master’s degree from Harvard University.

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