Wim Elfrink heads two global organizations for Cisco, co-leading Cisco’s $7.6B global Services division and driving the company’s globalisation strategy out of Cisco’s Globalisation Centre East in Bangalore, India, where he moved with his family in 2007. Elfrink is a direct report to Cisco Chairman and CEO John Chambers and is an officer of the company.
Elfrink became Cisco’s first ever Chief Globalisation Officer in 2006. In this role, he is responsible for leading Cisco’s efforts to become the world’s most globally relevant company, by incubating new business models and partner ecosystems, growing in strategic markets, and transforming global operations. The globalisation strategy is designed to help Cisco deliver a greater choice of solutions, business models and partners for its customers worldwide. Elfrink also leads Cisco’s Smart+Connected Communities initiative, which uses the network as the platform to transform physical communities to connected communities, run on networked information, to enable economic, social and environmental sustainability.
In 2010, Elfrink’s responsibilities as Chief Globalisation Officer were expanded to include co-leadership of Cisco’s market adjacency strategy with Cisco Chairman and CEO John Chambers, helping to operationalize Cisco’s entry into new emerging markets, emerging solutions, new ecosystem partners, and other selected adjacencies through the Emerging Solutions Council. In addition, Elfrink co-leads the Emerging Countries Council and focuses on Cisco’s next-generation strategy for emerging countries, including services sales and delivery, with a special focus on Brazil, Russia, China, India, Saudi Arabia and Mexico.
As co-lead for Cisco Services, Elfrink focuses on growing and expanding pre-chasm emerging services aligned tightly with his broad new role for Cisco’s market adjacency and emerging countries strategy. Since May 2002, Elfrink has grown the Cisco Services division from $3.3B when he assumed leadership to more than $7.6B in 2010. In December 2009 Daily News & Analysis, a leading Indian newspaper named Elfrink one of Bangalore’s 50 Most Influential People – one of 12 from the corporate world and the only expat to be featured.
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