Point of Control: Consumer Platforms

Moderated by:
John Battelle (Federated Media Publishing Inc.)
Panelists:
Nikesh Arora (Google), John Hayes (American Express), Yusuf Mehdi (Microsoft)
Point of Control
Location: Grand Ballroom
Average rating: ***..
(3.75, 4 ratings)

TBD

Photo of John  Battelle

John Battelle

Federated Media Publishing Inc.

John Battelle, 45, is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of online, conference, magazine, and other media businesses.

In addition to his work at Federated Media, one of the largest media companies on the Internet, Battelle continues to serve as the Executive Producer and Program Chair of the Web 2 Summit, as well as a partner with BoingBoing.net. Battelle also maintains Searchblog, an ongoing analysis site that covers the intersection of media, technology, and culture at www.battellemedia.com.

Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

In 2005 Battelle authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He is at work on his second book, with the working title What We Hath Wrought: A History of the Internet’s Next 30 Years. He is an expert in the field of media and technology, and has appeared on many national and international news channels such as CBS, BBC, CNN, PBS, Discovery, CNBC, and dozens more.

Battelle was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau. He sits on various startup advisory boards and served for nearly a decade on the Board of his children’s school.

Battelle’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; finalist rank in the “Entrepreneur of the Year” competition by Ernst & Young; “Innovator – One of Ten Best Marketers in the Business”by Advertising Age; and one of the “Most Important People on The Web” by PCWorld. Battelle holds a bachelor’s degree in Anthropology and a master’s degrees in Journalism from the University of California, Berkeley.

Photo of Nikesh Arora

Nikesh Arora

Google

Nikesh oversees all revenue and customer operations, as well as marketing and partnerships. Since joining Google in 2004, he has held several positions with the company. Most recently, he led Google’s global direct sales operations. He also developed and managed the company’s operations in the European, Middle Eastern and African markets and was responsible for creating and expanding strategic partnerships in those regions for the benefit of Google’s growing number of users and advertisers.

With a background as an analyst, Nikesh’s main areas of focus have been consulting, IT, marketing and finance. Prior to joining Google, he was Chief Marketing Officer and a member of the management board at T-Mobile. While there, he spearheaded all product development, terminals, brand and marketing activities of T-Mobile Europe. In 1999, he started working with Deutsche Telekom and founded T-Motion PLC, a mobile multimedia subsidiary of T-Mobile International. Prior to joining Deutsche Telekom, Nikesh held management positions at Putnam Investments and Fidelity Investments in Boston.

Nikesh holds a Master’s degree from Boston College and an MBA from Northeastern University, both of which were awarded with distinction. He also holds the CFA designation. In 1989, Nikesh graduated from the Institute of Technology in Varanasi, India, with a bachelor’s degree in electrical engineering.

Photo of John Hayes

John Hayes

American Express

American Express has been at the forefront of innovation and reinvention throughout its 160-year history. Chief Marketing Officer, John Hayes has continued the company’s legacy of customer-focused innovation, which remains the hallmark of American Express today. For the past 15 years, John has overseen American Express’s global marketing efforts, shaping both the company and its brand.

In addition to overseeing marketing strategies and product development, John leads the company’s global brand management, advertising, digital marketing, corporate sponsorships, market research and publishing organizations. He has been the force behind marketing campaigns such as “My life. My card.” and has created and led over 200 new product launches including the coveted Centurion card and Blue from American Express.

John is recognized as a thought leader and market-mover in a constantly changing marketplace.

He believes that the chief challenge for brands today isn’t customer awareness; it’s customer engagement.

Prior to joining American Express, John was the President of Lowe and Partners, and held senior positions at Geer DuBois, Ammirati & Puris and Saatchi & Saatchi Compton.

Photo of Yusuf Mehdi

Yusuf Mehdi

Microsoft

As senior vice president of the Online Audience Business, Yusuf Mehdi has revenue and market share responsibility for the Bing and MSN businesses at Microsoft. His team leads global product management, strategic partnerships, business development and US marketing execution.

Before his current role, Mehdi served as Microsoft’s chief advertising strategist and senior vice president of Strategic Partnerships. He negotiated a number of strategic agreements, including the US$6 billion purchase of aQuantive, Inc.

Previously, Mehdi led research and development for the Information Services division during which time he led an 1,800-person engineering team to develop and launch Microsoft’s initial web search platform and next generation advertising platform in Microsoft adCenter.

Prior, Mehdi was responsible for the marketing of Microsoft Internet Explorer versions 1.0 through 5.0, and under his direction, Internet Explorer became the world’s most popular software for browsing the Web.

Mehdi began his career at Microsoft in 1992, playing key roles in the launch and marketing of Microsoft Windows, including the notable releases of Windows 3.1 and Windows 95.

Before joining Microsoft in 1992, Mehdi was a product manager at Reuters Group PLC, where he helped roll out the first PC-based Reuters Terminal, which became the standard computing platform for the company.

A native of Washington, Mehdi earned a bachelor’s degree in economics from Princeton University and an MBA from the University of Washington. He and his wife and three children live in Washington.

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Comments

Picture of Peter Vojtas
Peter Vojtas
11/16/2010 1:55pm PST

Moral of American Express is impressive

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