Sharon is a co-founder and the Chief Operating Officer at Path Intelligence. She is responsible for strategy and product development and has assisted Path Intelligence to develop their two flagship products FootPath and QPath.
Sharon is originally from New Zealand but completed her MBA at MIT where she became exposed to the idea of ‘reality mining’. Sharon and her co-founders saw the potential in marrying the techniques being developed in the reality mining space with the innovations and flexibility of another great MIT idea, software defined radio on off-the-shelf hardware.
Path Intelligence today utilise open-source software defined radio to detect RF signals from GSM phones, sensing and collecting anonymous data across all networks but without relying on the mobile networks to provide that data. They are installed throughout the UK where their technology is primarily used to assist shopping malls, retailers and airports enhance their offering to consumers. The firm has been recognised for its innovation and technology leadership through various awards and has been featured regularly in the media including on the BBC, CNN and most recently in the Christmas 2008 edition of The Economist.
Sharon has an MBA degree from MIT, an MA in Economics and a Bachelor of Arts and a Bachelor of Music degree from the University of Auckland, New Zealand.
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