Web 2.0 Summit 2008 Sponsored Sessions

Web 2.0 holds the promise of dramatically increasing business productivity and stimulating greater innovation. Today business organizations shape society more than any other outside force, and social software has demonstrated the ability to create a sweeping change throughout organizational cultures. Read more.

Web applications continue their phenomenal transformation. What was once a simple http: update is now a fully collaborative, rich media experience. Under the covers, the challenge of assuring a flawless user experience now places huge demands on the network. Read more.

Take a deep dive into Microsoft’s latest offering for developers – the Live Framework and Mesh Services. It’s not just the Web anymore. It’s a world of connected digital devices. Learn how to use Live Services and program for any device, platform, runtime, and in any programming language. Read more.

Mashups and live video have each seen phenomenal growth in the enterprise. Together, mashups and live video are a powerful combination for creating customized business applications ranging from telepresence to video surveillance. Read more.

For years we’ve been talking about advertising budgets from televisions, newspapers, and radio moving to the web. But are they? Now that the economy has slowed down people are saying online advertising will grow because it’s more accountable? Do advertisers and their agencies actually think this way? Read more.

From video and audio, to animation and RIA, the Flash Platform powers the most compelling user experiences on the web. With 99% reach and a consistent programming model, Flash also provides one of the fastest ways to bring a new web application to market. Read more.

On this panel, professional service leaders from the Legal, Scientific and Financial worlds will debate the challenges faced by their industries in fully leveraging the power of Web 2.0 technology and the often stark wall of doubt Web 2.0 mania runs into when it slams into the stolid reality of conservative, established industries. Read more.