Michael Hoefflinger
General Manager, Partner Marketing Group, Intel

Mike is GM of Intel’s Partner Marketing Group, managing the strategy, structure and customer engagements of the Intel Inside co-op marketing program worldwide. Prior to that, he managed co-marketing with WiFi ecosystem partners during the evolution of Intel Centrino Mobile Technology. He has also held roles as Andy Grove’s Technical Assistant, in Product Marketing, New Media Programs and Business Development and was an Engineer on the original Pentium processor. Mike holds Bachelors and Masters degrees in Computer and Electrical Engineering from Purdue University.