As Group Account Director, Craig is the champion of thought leadership and overall owner of the client relationship for the McDonald’s US business at OMD.
Prior to his current position, Craig was Digital Director on the McDonald’s business in 2006 and 2007. In this role, Craig lead the development and execution of the national digital/emerging media strategy which generated both strong brand results as well as numerous industry awards.
Prior to OMD, Craig held positions within interactive marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading online marketing strategy and program development for such clients as Intel, Michelin, Washington Mutual, the U.S. Army and Allstate.
A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig has been quoted in such publications as The New York Times, The Wall Street Journal, Business Week, Advertising Age and Adweek.
Craig is a graduate of the University of Vermont and resides in Naperville, IL with his wife Nikki and sons Jake and Sam.
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