Dave Knox, a Brand Manager at Procter & Gamble, is a leader in branding, digital innovation and youth marketing. Currently he serves as P&G’s Corporate Marketing Brand Manager for Digital Marketing, charged with driving P&G’s Digital Marketing capability. Additionally, he is co-founder of P&G’s Teen & Youth Expert Network and the author of the marketing and branding blog, HardKnoxLife.com. He has spoken frequently on the topics of youth marketing and digital branding, including appearances at the 2008 IEG Sponsorship Conference and Brand Week’s ’06 & ’07 What Teens Want Conferences
Previously as a Brand Manager on P&G’s Wal-Mart Customer Team for Personal Health Care and Feminine Care, Dave oversaw a $900MM+ portfolio of brands including Prilosec OTC, Vicks, Always and Tampax. Before moving to the Wal-Mart Team, Dave was the Teen External Relations Manager for P&G Beauty. He was responsible for consulting P&G Beauty brands on how best to leverage digital innovation, partnerships, branded entertainment, influencer marketing, and other emerging communication vehicles to win with teens. This work included leading P&G’s relationship with Varsity Spirit Cheerleading, spearheading beinggirl.com’s partnership with Sony BMG and crafting FemCare’s first global cause marketing platform with UNA-USA’s HERO program.
Dave started his P&G career on Secret Deodorant, responsible for launching the Secret Sparkle Collection, which won the P&G Consumer is Boss Award, Starcom “Fueling Brand Power” and an EFFIE from the New York American Marketing Association. On Secret, Dave crafted a variety of groundbreaking marketing programs that have been featured in press such as the New York Times, Forbes and Ad Age. These programs included P&G’s first campaign with MySpace.com, the AIM Bot “SecretSparkle” and marketing partnerships with Limited Too and Varsity Spirit.
Dave is a Professional Vice President on Pi Sigma Epsilon’s National Council and has served on the Advisory Boards of Parsons the New School for Design Emerging Research Lab, Brandweek’s “What Teens Want”, Digital Cincinnati Non-Profit Digital Advisory Group and Ypulse’s Teen Mash-up. Prior to joining P&G, Dave worked for Red Bull Energy Drinks, Aware Records and FreshTracks Music. He holds a Bachelor of Science in Business Administration from Miami University.
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