Timothy Shey is Director of Channels and Programming at the YouTube Next Lab, a a new team that focused on supercharging creator and channel development on YouTube and incubating new ideas that can be shared with the broader community. Prior to YouTube, Tim was Next New Networks’ President and Co-Founder, and led the company’s creative and platform strategy from its beginnings in late 2006 to its acquisition by YouTube in March 2011. As Next New Networks’ first head of programming and creative development, he assembled the most diverse and successful portfolio of original video entertainment programming on the Internet, including hit networks ThreadBanger, Indy Mogul, Fast Lane Daily, Barely Political, $99 Music Videos, and Ultra Kawaii. Next New Networks programming has racked up over 1.5 billion video views and ten Webby Awards to date, more than any other independent media company. His current focus is building the largest, most loyal and engaged audiences for Next New Networks’ series, working with creators, producers and partners across the web to optimize and scale the company’s distribution platform, and design better experiences and interaction with viewers and communities.
Tim’s fifteen years as a designer and producer include projects in television, mobile, and the web. In 1996, Tim co-founded Proteus, a pioneering interactive agency, which was responsible for the first-ever nationwide interactive TV broadcast using mobile phones during FOX’s Super Bowl XXXVI, and produced mobile phone-based interactive TV experiences for NBC’s 2004 Olympics and four seasons of NFL, NASCAR, and MLB on FOX Sports. His work as Proteus’ creative director also included major interactive campaigns for AT&T, Sony, Sprint, Newsweek, ExxonMobil, The Washington Post, Gibson, and Motorola, and network-wide mobile content offerings for HBO, ABC, Discovery, and FOX. After selling Proteus in 2004, Tim consulted for organizations such as Brookings and People for the American Way and worked as a producer on landmark early web series such as Rocketboom, Amanda Across America, and Afterworld.
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