The Future of Advertising

John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries and “band manager” with BoingBoing.net. Previously, Battelle was founder, chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures. He is the author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” (Portfolio, 2005).

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Never one to dwell in the comfort of status quo, Jack Klues has been observing the explosion of digital media and clocking the incredible speed of change in the marketing industry his entire, 30-year career. As the consumer contact environment has shape-shifted in the past decade, Jack has reinvented and expanded his media companies to help clients build connections to people in an increasingly complex world.

In June of 2008 he helped Publicis Groupe launch a new 20th century communications operation called VivaKi, a catalytic community of people, companies and capabilities aggressively delivering the tools, talent and touchpoints marketers need to reach consumers in a digital world.

Along with David Kenny, Jack is managing partner of VivaKi, an organization that leverages the scale of the autonomous brands Digitas, Starcom-MediaVest, Denuo and Zenith-Optimedia. VivaKi works in service to many of the world’s most powerful marketers, including P&G, GM, American Express, Coca-Cola, Samsung, Nintendo, Wal-Mart, Kraft and many others.